tripletriplebonusvideopokerstrategy| Leading the industry's new trend of family movie viewing, new Sony TV and home theater products are coming

On April 18, Sony held the launch of new products for online TV and home theater, which comprehensively displayed the new BRAVIA TV and the new generation of home theater products named Sony TV 9 Series, 8 Series and 7 Series. This year, Sony has integrated TV and home theater products into the same BRAVIA brand around the world, devoting itself to creating a "cinema-level" family cinema experience, showing consumers immersed sound and pictures that faithfully restore the creator's intention, just like taking the cinema home.Tripletriplebonusvideopokerstrategy!

From the perspective of product highlights, this year's BRAVIA TV lineup is equipped with a new generation of XR chips optimized by Sony's professional film parameter database algorithm, upgraded Mini LED control technology with 22bit gray-scale control as the core, and has been further improved in picture quality factors such as peak brightness. As a must-kill mace ahead of the competition, all Sony TV products adopt the unified color science of aligning benchmark monitor HX310, which not only demonstrates the unique advantages of Sony's whole film industry chain, but also cooperates with home theater products to create an integrated private family cinema experience, attracting the attention of professional media, film and television digital talent and film enthusiasts in the industry.

The whole film industry chain accumulates and holds the exclusive advantage.

At a time when short and fast content and the use of small screens such as mobile phones and tablets are dominant, consumers who buy large-screen TVs pursue more high-end enjoyment of experience and configuration, and it can be said that who has mastered the definition of "high-end". Who can firmly grasp the core demands of consumers. The representative of high-end visual enjoyment is the art of cinema, especially in recent years, with the progress of display technology and the continuous emergence of high-quality content, family cinema has become a popular trend. Sony's new BRAVIA brand concept of bringing cinemas home this year is based on a keen insight into this consumption and industry trend.

The picture texture of the film comes from color and light and shadow details, reflected in the display equipment, the test is the sound and painting adjustment technology. Because in terms of technical principle, the way of color projection in the film is different from that in the home display screen, it requires the accumulation of professional film industry technology and experience to present accurately restored colors on home television. and this is Sony's exclusive advantage area. Sony has the advantages of a complete film industry chain from shooting to distribution, from professional film production equipment, monitors to home display equipment, and achieves the color standard of the whole department display products consistent with the baseline surveillance HX310, which can show the color texture that the film creators really want to convey, and fully restore the intention of the filmmakers.

The technical peak of precise gray-scale light control and roof detection

In recent years, the television industry is constantly exploring the upper limit of picture quality parameters, especially in the field of Mini LED, the "arms race" of the number of zones is constantly escalating. However, high parameters are not entirely equal to high picture quality, especially to restore the real high dynamic range of film sound and painting texture, to see more accurate control of the gray scale of the picture, and this is the core advantage area of Sony. Sony's new generation of BRAVIA TV, based on its unique and powerful advantages of the whole industry chain, has a unified color science, accurate restoration of each color, and deep ploughing sound and painting adjustment technology, equipped with XR chips that upgrade the AI image quality algorithm based on Sony professional image database data, which not only further improves the peak brightness, but also optimizes the display of green and facial details in the picture. The Sony TV 9-Series and 7-Series of its Mini LED models are also equipped with Sony's exclusive 22bit gray-scale control technology, which can intelligently analyze and identify the brightness levels in the picture, achieve ultra-accurate gray-scale control, bring millions of Mini LED backlight gray-scale changes, make light and shadow effects clear, and restore realistic movie pictures. In terms of sound, Sony's exclusive multi-channel screen sound field and screen sound field technology make the TV itself have cinema-level sound performance, and the "dome loudspeaker" has been added to the flagship 9 series, so that consumers can achieve cinema-level 3D surround sound at home and get an immersive audio experience of sound and painting.

The content of deep cooperation and the pursuit of perfect presentation

With the continuous upgrading of consumers' aesthetic level, the domestic market for high-quality content is also expanding, and various major content platforms are constantly putting online high-quality streaming film and television content, so that consumers can enjoy cinema-level content quality at home. However, the presentation of cinema-level restoration texture is not a mechanically applied numerical value, but based on the exquisite adjustment of the original picture quality parameters of the film. At this press conference, Sony, together with Tencent, IMAX, Sony Pictures and Lianyi, testified that Sony TV and home theater products are the best solution to restore the true sound and painting texture of movies from the perspective of original content, film distribution, post-production and other authoritative aspects.

This confidence comes from the accumulation of strength. Sony is not only one of the first brands in the world to be certified by IMAX Enhance, but also has its own professional film production company, Sony Pictures, which has produced a number of Oscar-winning classics, including Crouching Tiger, Hidden Dragon, which is well known to domestic consumers. The advantage of this professional industry chain makes Sony TV the best solution to perfectly present authentic and high-quality content. In recent years, Sony TV has shared picture quality parameters with Tencent and cooperated to develop a professional film calibration mode-aurora calibration mode 2.Tripletriplebonusvideopokerstrategy.0, restore the original color texture of the movie. In addition, this year, Sony TV will cooperate with brother company Sony Pictures to launch a new high-quality original film autocratic streaming version based on Sony Pictures, fully retaining the details and cinematic exclusive content-- Sony Select Cinemas. so that more consumers can enjoy the original quality blockbusters at home and bring the cinema home.

Integration of audio and video ecology, one-stop to build private home cinema

The core of the ideal home viewing space pursued by consumers is the perfect cooperation of display equipment and audio equipment, which is doomed to occupy the leadership position of both display industry and audio industry, Sony, which has a huge advantage of home video and audio ecological integration. This year, the new concept of Sony's BRAVIA brand, bringing cinemas home, focuses on further integrating TV and home theater products to create a private family movie experience.

BRAVIA TV with BRAVIA home theater products, not only the appearance of harmony and unity, UI design vision is consistent, but also has a variety of flexible combinations of display methods, can be easily integrated into different home improvement environments. In terms of function, the newly upgraded mid-set sound field synchronization 2.0 function can transform the TV into a mid-set sound field loudspeaker and link home theater products to build a 360 intelligent dome sound field and create a cinema-level surround immersive sound experience. In addition, Sony's new BRAVIA Connect app this year integrates the functional control of TV and home theater products into the same APP, eliminating the hassle of finding a remote control and allowing consumers to easily control the settings of TV and home theater products with their mobile phones.

In recent years, the television industry seems to have entered the strange circle of "volume parameters". The major manufacturers have bluntly equated the numerical value with the picture quality performance, but this is actually a misunderstanding. because any content creator does not set a parameter limit before creation, accurate picture quality restoration is far more important than stiff parameter stacking. With the deep understanding of the creators brought by the advantages of its whole film industry chain, Sony has always been committed to showing consumers the immersed sound and painting performance that is closest to the real intention of the creators. This year's brand positioning of "take the cinema home" is also a vivid embodiment of this original intention. At the same time, we can also see that more and more brands regard "restoring the creator's intention" as the next pursuit of the product, and Sony, which has long been in the forefront of the industry, will continue to adhere to its dual advantages in technology and direction. steadily moving towards the next future of the home appliance industry.

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